My role as Marketing Manager at Autoplex Alberta was to increase brand exposure to the local market, generate consistent customer leads online, and work with sales staff to develop a sales pipeline to increase conversions. Major responsibilities included: Website UI/UX design and communicating directly with development team to create actionable websites aimed at converting finance pre-approval applications. Implemented search engine optimization strategy to increase organic clicks and reduce reliance on pay-per-click ad campaigns, and reporting on results. Communicated with upper management regarding capital allocation. Maintained marketing expenditures within pre-determined budgets. SEM and SMM campaign management of ~$10,000/monthly utilizing search, display and video ads to maximize traffic and brand exposure online. Created daily social-media stories, shorts, and posts to promote new follows and website action. Analytics and reporting of website and advertising performance. Provided monthly forecasts, targets, and reports to upper management. Trained sales staff on sales pipeline utilizing CRM software to increase conversions and support company sales targets.