With an approximate 6 Years of experience and approximately $500,000 managed across the Google Ad network I consider myself to have an advanced knowledge of google pay per click (PPC) ads. This service offering has been at the forefront of my marketing career as the most commonly requested marketing service by clients and previous employers seeking fast traffic and results on their websites. My ability to achieve success with google ad campaigns is greatly attributed to my abilities to follow a data-driven strategy, consistent analytical reporting, and retargeting methods. When creating new campaigns I attempt to think out-of-the-box and see all ads from the user's perspective to increase click-through. In addition to standard search and display ads, I also have an extensive experience running google shopping (google merchant) and retargeted ad campaigns.

Social Media Marketing utilities social platforms which among others includes Facebook (Meta), Instagram, TikTok, and Youtube to reach broader audiences and promote products or services. Common methods include Pay Per Click (PPC) Ads which can be served on social media platforms and specifically targeted by user interests and search patterns to drive website traffic. My experience with Search Engine Marketing began in 2017 while founding Genuss Auto Inc. PPC ad campaigns served as a fast method to take my business off the ground and generate website traffic and leads for my services. I have since continued to develop my skills in Social Media Marketing skills and experience over 6 years in the various other roles I have held.

Search Engine Optimization (SEO) is the process of developing a website with search-engine specific attributes in mind that will increase the organic listing. The ultimate goal of SEO is to achieve a first position ranking for high quality specific keywords in order to drive high volume and high quality traffic directly off a search engine without paid ads. My expertise in SEO is greatly facilitated by my experience with WillowStone Marketing Inc. where over the course of a few years I have worked hands-on with multiple companies to build their SEO strategy and achieve results.

Graphic design is a skill I fell into as a young child who loves to draw and play video games on the computer. I combined my talents and ultimately began converting drawings into digital art and selling them online. Later I continued expanding my graphic design skills by learning Adobe Illustrator and Adobe Photoshop, Adobe XD. Now with over 6 years of experience in Graphic design I have the ability to think out-of-the-box and develop ideas and designs that are creative and unique. From concept to digital file I can create vectorized logos, Icons, promotional ad material, website designs, brand packages, print material, and more.

Building proper websites starts from the design, and making sure User Interface (UI) and User Experience (UX) work is pivotal to a websites success. User experience first starts with having a great UI which is focused on developing great human-computer interaction with application, navigation, movement and display. It is important that a website looks good, works quickly, is smooth and as intended 99% of the time. UX involves the atmosphere and journey a user experiences on the website, for instance how and when product or service is served and how ties to your overarching brand. Through Utilization of various platforms, such as Adobe XD to create wireframes or webflow for web-testing and presentation I have strong experience with UI Web Design that is able to be easily communicated to development teams. My creativity and out-of-the-box mindset are a crucial factor to my success in building websites that are enjoyable for the user, making me a strong candidate on any UX Design team.

While working at WillowStone Marketing Inc. I have had the privilege to manage (with full creative freedom) multiple social media accounts for clients. My responsibilities in the role as social media manager included managing Facebook, Instagram, Twitter, Tiktok and Youtube pages in order to maintain up-to-date page information, as well as planning and overseeing media creation (photoshoots and videoshoots). Additionally, In my roles I have executed daily, weekly and monthly content copywriting and posting to social media platforms while utilizing high-value hashtags to increase post exposure.

Video Production is hobby that has peaked my interest since I was in high school. Winning my first film award in Grade 12 I gained the confidence I needed to begin producing promotional videos for Genuss Auto Inc. in order to gain exposure and Sales with Calgary Auto Enthusiasts. Film production later became a full-time service offering when I founded WillowStone Marketing Inc. and greatly supported the companies growth. To-Date I have produced over 100 videos for various clients in Auto Sales, Tech, Dental, etc.. Utilizing Adobe Premier Pro for editing I shoot all video & audio utilizing my Cannon EOS 80D with a 10-18mm STM lens mounted atop a DJI Ronin RCS2 Gimble, and a DJI Mavic Mini for aerial footage.