As the first marketing manager of this start-up automotive finance company I operated as spokes-person, and was responsible for the initial growth and exposure. My marketing role required design and brand development as well as lead generation within tight budgets to support sales targets and profits. later Iacquired general management responsibilities solely operating a single sales team and location. Major responsibilities included: Brand development and design to establish a unique and distinguishable company within a competitive local market. Tasks Included: Company value proposition, brand voice, media content, website and ad copy, and logo design. Website design and development using SEO focused front-end development tools and content management system (CMS) to display automotive inventory and promotional offerings to retail consumers. Maintained website consistently to update content, information, improve site speed and UX. SEM and SMM campaign management of ~$15,000/month with the goal of maximizing conversions. Implemented retargeting strategy to take advantage of lower PPC Bids. Supported sales efforts by communicating with financial institutions and customers regarding loan requirements and approvals. Required the ability to explain financial concepts in easy-to-understand manner. Managed a team of 3 sales staff to develop a functional sales pipeline for lead follow-up and conversion. Trained staff in personal marketing efforts to support company objectives. Managed financial expenditures and capital investment for a single location to meet operationaldemands in a profitable manner.