WillowStone Marketing Inc. is headquartered in Calgary AB and operates nationally to provide Canadian businesses with a digital marketing and search engine optimization strategy. As the founder and director of this new business, I have been required to work in many roles all while maintaining a clear direction for this company's future. My Tasks include strategizing one-on-one with clients, website design and development, operating social media accounts, implementing SEO and SEM campaigns, Social Media Marketing and managing large teams to achieve corporate and client goals.
As the founding director I operated as the spokesperson for the company, implemented and managed standard operating procedures, maintained growth of national operations, meet with existing and prospected clients, and supported current client marketing plans. Major responsibilities include: Search Engine Optimization (SEO) sales and strategizing for a diversified client group. Communication with development, Implementation of search console, analysis, and reporting on pre- and post-implementation results. Search Engine Marketing (SEM) in total managed approximately $500,000 in client ad spending and presently manage approximately ~$20,000/month in pay per click (PPC) ad budgets across the google ad network currently. Experienced in publishing of search, display, performance-max, and video ad campaigns, and managing keyword negatives. Social Media Marketing (SMM) and account content creation for various clients. Personally managed ~$15,000/month in ad campaigns across Facebook/ Instagram, TikTok and YouTube ad platforms. Published daily posts, stories, and reels/shorts for engagement. Graphic and UI/UX Web Design utilizing Adobe software. My role required creative thinking for olor and design decisions on logo’s, ads, website wireframes, signage, and print material. Email marketing campaigns utilizing Mailchimp and Klaviyo. Created mailing list through websitesignups and automated emailing utilizing online email marketing software and custom design. Videography and post-production of various commercials for publishing on digital ad networks.
